https://davidmaxwilley.com Writing and projects on web, design, and whatever else. https://davidmaxwilley.com/blog/hello-world Lighthouse scores are not user experience. Here is where most Shopify stores lose people before they even see a product. Tue, 14 Apr 2026 00:00:00 GMT https://davidmaxwilley.com/blog/shopify-theme-from-scratch Every project that starts with "we just need to customize Dawn a little" has a second act. Wed, 08 Apr 2026 00:00:00 GMT